ROOGA
Creative Director
2020–2024
Overview
“It’s not a brand, it’s an experience.”
ROOGA
Is a long-term project I’ve worked on over the past 4 years. It spans through various mediums and collaborators to create artwork and clothing that’s influenced by the world around us. With the main goal of encouraging experimentation with different forms of art; the project works as a way of experiencing art in all its forms rather than a brand.
As the Creative Director and primary Artist I designed and developed the identity and graphics for the project. This consists of the classic logo, the face logo and various graphics used for clothing. Through the work I had the pleasure of collaborating with other artists to develop the website, paintings, curated playlists, graphics, clothing, stickers, art shows and pop ups.
Clothing
Pieces shown include screenprinted shirts, embroidered jackets and hoodies, as well as embroidered and knit hats.
Photography
Select photos from the past few years, shot on digital and film.
Artwork
Select works ranging through various mediums, digital, acrylic paint, oil pastels, and markers.
I like to think of the project as an experiment as well as a lens of my life through the past few years. Big thanks to all who were part of the journey and supported the craft.
